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More Than Brick and Tile: How wienerberger Supports Regional Housebuilders

Building stronger partnerships

It's true that every development brings its own challenges, from site-specific design requirements to technical and commercial considerations. That means there is no one-size-fits-all approach to supporting a housebuilder.

Whether they're involved in early design conversations, helping identify suitable products and systems or providing technical guidance, wienerberger's aim is to understand what each customer needs and make the process as straightforward as possible.

Their work with Jelson Homes reflects this approach. The relationship has developed through ongoing conversations, practical support and a shared commitment to delivering quality homes. For regional housebuilders, having access to people and expertise they know they can rely on can be just as important as the products themselves.

Image: Lockley Gardens, photography by Andrew Smith/SG Photography
More than bricks and roof tiles

While wienerberger is well known for clay facing bricks and roofing solutions, today their capabilities extend much further.

Through wienerberger and brands including FloPlast, Pipelife, Maincor and Glidevale, Kingfisher and Passivent, they can support housebuilders across a wider range of areas, including roofing, drainage and water management, underfloor heating, heat pump technologies, technical design and product specification.

Bringing this expertise together allows wienerberger to look beyond individual products and consider the wider needs of a development.

Simplifying specification with OneSpec

Managing multiple products, systems, suppliers and technical requirements can add considerable complexity to a project.

wienerberger's OneSpec service is designed to make that process simpler.

OneSpec brings together relevant products and expertise from across the wienerberger group into a project-specific specification, giving housebuilders a clearer, more joined-up view of the solutions available to them.

For regional housebuilders, this can provide valuable additional support during the design and specification stages, helping teams access specialist knowledge and make informed decisions earlier in the project.

With increasing focus on areas such as Part L compliance, fabric performance, low-carbon heating solutions and the transition towards the Future Homes Standard, specification decisions are becoming more interconnected than ever before. Having access to wider technical expertise at an early stage can help housebuilders assess available options, understand potential implications and make more informed decisions as requirements continue to evolve.

Image: Lockley Gardens, photography by Andrew Smith/SG Photography

Supporting housebuilders for the long term

Housebuilding is ultimately a people-focused industry, and successful developments rely on strong collaboration between everyone involved.

As regulations evolve, sustainability requirements increase and project demands become more complex, the value of trusted partnerships will only continue to grow.

wienerberger are proud to work alongside regional housebuilders, helping them bring forward developments that deliver quality homes and thriving communities. By combining practical expertise, a broad portfolio of building solutions and a collaborative approach,they aim to support our customers not just on individual projects, but throughout their long-term growth and success.

Because delivering great developments is about more than products alone. It's about working together to overcome challenges, create opportunities and build homes that stand the test of time.

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House Builders on Bimstore

Published

29.10.2026

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